Digital Loyalty Cards for Menú del Día Restaurants
Office workers and students eat at your spot 4-5 times a week. That habit is your business — but the lunch place across the street is one step from stealing them. A loyalty card in Google Wallet or Apple Wallet locks them in. Designed for the high-volume lunch rush.
Why PlusU Loyalty works for menú del día spots
Built for the daily lunch rhythm of Latin American workers.
Lock in the lunch habit
Workers comparison-shop lunch every day. A loyalty card with "8 of 10 lunches" visible in their Wallet tilts the choice your way. Especially when the place across the street has no program.
Fast even at peak lunch rush
When 50+ workers come in within an hour, every second counts. Scanning a Wallet card takes 2 seconds — faster than handling cash. Doesn't slow down the line.
5 days/week = reward in 2 weeks
"10 lunches, 11th free" — your daily customer earns a reward in just two weeks. Programs pay off fast and reinforce the habit at every visit.
Your brand in their Wallet, every day
Workers open their Wallet 5-10 times a day to pay for transport, coffee, lunch. Every time, your restaurant's logo is there — reminding them where to eat today.
Works with no POS system
Many menú del día spots run on cash and a notebook. PlusU doesn't need to integrate with anything — just scan QR with the PlusU app. Works alongside cash, card, Nequi, Daviplata, or any payment system.
Multiple servers, one system
Each server scans cards at the table from their own phone. Or the cashier scans on checkout. No shared device, no extra hardware to buy.
Reward structures that work for menú del día
Four examples — pick one that matches your menu.
"10 lunches, the 11th is free"
The classic. Daily lunch customers reach the reward in 2 weeks — fast payoff, easy to communicate, proven to work.
Starter"Every 5 lunches → free drink or dessert"
Cross-sell. Pulls customers into ordering the full menu — adds the drink/dessert and increases the average ticket per visit.
Cross-sell"Buy 8 → menú + dessert + drink"
Premium reward — the customer gets the full lunch experience. Works for restaurants that want to showcase their full menu.
Premium"5 lunches → 30% off dinner or weekend"
Drives traffic to your off-peak hours. Great for restaurants that also serve dinner or open on weekends — pulls lunch regulars into trying your other services.
Off-peakHow it works in a lunch restaurant
From first lunch to first free meal — here's the flow.
Set up your card (5 min, one-time)
Open PlusU Loyalty, upload your restaurant logo, choose colors, write your reward — "10 lunches, the 11th is free." Print the QR.
Place the QR — entrance, menu, tables
Stick the printed QR at the entrance, on the menu boards, or on each table. New customers can sign up themselves while reading the menu.
Customer signs up in 30 seconds
They scan with their phone camera, enter name + email, tap "Add to Google Wallet" or "Add to Apple Wallet." Card is in their phone before the food arrives.
Add a stamp when they pay
Customer shows the card from their Wallet at checkout. Cashier or server scans it with PlusU — one tap. Tomorrow they come back, one stamp closer to the free meal.
See it in action
From the owner's app to the customer's Wallet.
"We have the same workers coming for lunch every day from the offices around us. Before, they would sometimes go across the street if it was busy here. Now they don't — their loyalty card shows they're 7 lunches into a 10-lunch reward, so they wait the extra minute and stay. Two weeks and they earn a free menú. That free menú costs us almost nothing, but the habit is locked in for months."
Example scenarioFAQ for menú del día restaurants
Common questions from lunch restaurant owners.
Do my menú del día customers need to download an app?
Does it work during the lunch rush when we serve 50+ customers in an hour?
Can I track menú del día separately from à la carte orders?
Does it work if I only serve lunch (no dinner)?
How long does it take to set up?
Can multiple servers and the cashier scan cards from different phones?
How much does PlusU Loyalty cost for a small lunch restaurant?
Ready to lock in your lunch regulars?
Free trial. No credit card to start. Running in under 5 minutes.